THE SIGNAL. THE NOISE.

OPEN CALL CLOSING DATE: extended until July 3, 2025 (11:59 pm GMT)
EXHIBITION DATES: August 7 – 10, 2025
LOCATION: Greatorex Street Gallery, 10 Greatorex Street, E1 5NF, London, United Kingdom

“We came looking for meaning. We found distortion instead.”

EXHIBITION CONCEPT: 
In an age of endless messages, blurred truths, and constant noise, how do we really connect? THE SIGNAL. THE NOISE. is an exhibition exploring the chaotic, fragmented landscape of communication in the digital era. It reflects on what happens when clarity collapses, when messages glitch, and when interference becomes the message itself.

The title draws inspiration from Nate Silver’s influential book, The Signal and the Noise, which explores our struggle to make accurate predictions in a world overflowing with data. Silver writes,

“The signal is the truth. The noise is what distracts us from the truth.”
But in today’s culture, the boundary between the two has blurred—what once distracted us now defines us. We are no longer decoding meaning—we are submerged in an environment where meaning itself is unstable, fleeting, or simulated.

As Jean Baudrillard observed in Simulacra and Simulation,

“We live in a world where there is more and more information, and less and less meaning.”
In this climate, THE SIGNAL. THE NOISE. asks: What if distortion is not an obstacle to understanding, but the only way we can truly feel anything at all?

We live in a condition of hyperconnectivity—scrolling, streaming, and swiping through constant signals—but find ourselves more fragmented, more disembodied than ever. Philosopher Byung-Chul Han describes this as the “digital swarm,” where information flows without pause, but deep understanding disappears:

“Communication is no longer dialogic, but viral.”
— Byung-Chul Han, In the Swarm

This exhibition invites artists to lean into the mess: the static, the brokenness, the unresolved. It is a space for works that reflect the beauty of interference, the power of incomplete messages, and the quiet presence hidden in technological overload.
This is not a static show. Alongside the main exhibition, each day will feature curated live performances, screenings, sound works, or spatial interventions—transforming the gallery into a living system of signal, disruption, and presence. We want to give artists the opportunity to perform, to experiment, to glitch the format of the exhibition itself.

We welcome submissions in a wide range of formats, including:

•  Painting, Prints, Sculpture, Photography
•  2D Digital Art, Video Art, Drawings
•  Sound Art, Performance, and Interactive Works
•  Site-Specific Installations & Experimental Media

• Became a Part of PAI_32 Platform: Exhibit your artwork in Central London gallery, renowned for attracting a diverse and discerning audience.
• Networking Opportunities: Connect with art curators, collectors, and fellow artists. This is a rare chance to expand your professional network and uncover collaborative opportunities.
• Sales and Exposure: Sell your artwork at the exhibition. Gain significant exposure and the opportunity to expand your collector base.
• International Collaboration & Printing: For artists residing afar, participate by sending digital images. We offer professional printing services to ensure your work is displayed with the highest quality in our gallery space.
• Career Milestone: This exhibition is not just a display; it’s a career-defining moment for emerging and mid-career artists. Being part of this event in London marks a prestigious milestone in any artist’s journey.

IMPORTANT DATES

• Open Call Closing Date: June 30, 2025 (11:59 pm GMT)
• Exhibition Dates: August 7 – 10, 2025

SUBMISSION GUIDELINES

• Painting, Sculpture, & Installation Art: Artists are responsible for shipping and delivering physical works to the PAI_32 gallery space, along with covering related expenses.
• Photographs & 2D Digital Art: Submit your work through our online form. Selected works can be printed in A3 size (29.7 cm x 42 cm or 10×15 inches, larger prints are available upon request with additional fees) unless otherwise requested by the artist or Photo/Digital art can be delivered to the gallery.
• Video Art: Add a link on your video art and password if necessary. PAI_32 will provide equipment to display the video, and artists can provide their own if they like.
• Artists, aged 18 or above and from any global location, are eligible to participate.
• Artworks may be listed for sale or not; please specify this in the artwork’s title (Price(GBP) or NFS (not for sale)).
• PAI_32 will apply a 30% commission on any artwork sales during the exhibition.
• Originality and Authorship: We require that all artworks submitted for the exhibition are original creations of the applying artist. Each artist must hold full authorship rights to their submitted works. By applying, artists affirm that their works are their own and have not infringed upon any other artist’s rights. Plagiarism or any form of art misrepresentation will not be tolerated.
• Artists are responsible for the costs associated with delivering their artwork to the exhibition venue and retrieving it after the event.
• Multiple Project Submissions: Artists submitting more than one project should include all images and project descriptions in a PDF or Word documents via shared link. Each project image should be clearly labeled with an Artist Name/Title/Year/Dimensions/Medium/Price(GBP) or NFS (not for sale). Please submit the application form only once.

SUBMISSION FEES

• £25 up to 5 works of art or less (non-refundable).
  Please find two payment options below: pay with Paypal or pay with card.

HOW TO SUBMIT

• Name your images – Artist Name/Title/Year/Dimensions/Medium/Price(GBP) or NFS (not for sale).
• Fill out the online form.
• Include Your Project description (around 200 words).
• Send direct links to your artworks via GoogleDrive or Dropbox (PNG/JPG images, 100-500KB recommended).

RESPONSIBILITY & IMAGE USAGE
While every effort will be made to handle artworks delicately and ensure supervision during public viewing hours, PAI_32 cannot be held accountable for any loss or damage. Artists are advised to arrange their own insurance for protection.

Additionally, PAI_32 retains the authority to capture photographs of the artworks during the exhibition and to utilise these images for promotional and educational activities indefinitely. By participating in this call and submitting their artwork, artists are agreeing to these specified conditions.

INCLUSIVE OPPORTUNITIES
We firmly believe in equal opportunities for all artists, regardless of race, gender, age, nationality, or disability. Our platform is a space where diversity is celebrated, and every artist is valued for their unique perspective and creativity. We encourage artists from all backgrounds to apply. Our goal is to create a diverse and inclusive exhibition that represents a wide array of experiences and artistic expressions.

Seize this opportunity to immerse your creativity in the dialogue between the physical and digital realms. Submit your work and become part of a captivating exploration of THE SIGNAL. THE NOISE. We look forward to witnessing the diverse perspectives and visions that will shape this unique exhibition.

*Before submitting, it’s essential that you carefully review and fully comprehend all the information about the open call.

APPLICATION FORM

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EXHIBITION APPLICATION FEES

£25.00

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